I help build teams, products and systems.
I'm Pava, a product & design leader rooted in Eastern Europe.
I work with big companies and startups alike, helping with scaling teams, building org structures and processes, leading complex and impactful design efforts, shipping outstanding products.
Ran
Formative Work for a few of years.
I'm experienced in environments that are highly political, bureaucratic or regulated. Can rally people around a vision and see through its execution. Good at both debating and doing the hard work. Fast and relentless. Read more
Companies I've worked with
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Work I've done
View as a story →eTeacher's 1.5 million dollar bet at reinventing itself
View →A new cards management experience informed by data
View →Service design is just design done right
View →Influencing strategy: giving up on monetising commodity
View →A Loyalty app that gained 500K users and reduced churn
View →Embedding design not in agile, but in portfolio management
View →Financial consultancy. From PoC to 250% increase in sales
View →Big Scale Research. From a monolith to a complete rebuild.
View →Embedding design not in agile, but in portfolio management
View →Changing the onboarding/signup paradigm
View →An improvement in ATS, hiring flows and employer branding
View →More work, less thumbnail:
Increasing app store rating from 3.2★ to 4.8★
View →Defining a Career Ladder for design
View →Bridging the gap between Design & Business OKRs
View →Studio vs decentralised: Chasing the centralised partnership model while realising the Spotify model never existed
View →Talks / Presentations
View all →Other preoccupations
I co-founded a couple of things: an NGO dedicated to elevating the craft in EE, an exclusive UX bootcamp where international experienced professionals deliver world-class training right here in RO, and the first and biggest UX Conference in Eastern Europe.
Aside from that I help run the local UX meet-ups.
Contact
I usually reply in no more than 24 hrs.
Alternatively, you can Dm me @ Linkedin or Dm me @ X(Twitter)